Marketing Planning and Presentation:
Student Workbook
Format: 87 page spiral bound Class Project Workbook
Publisher: HME Business Publications
First Published in 2010
Language: English
ISBN: 0-935864-32-6
Publisher's suggested retail price: $59.00 us dollars
Learn More About The Author!
| |
|
|
Professors and/or University Department Heads are encouraged to Call or e-mail John if you are interested in utilizing the educational prowess of the extraordinary new student workbook!
Universities Bookstores please contact us at (804)746-4043 and leave a brief voice mail as we are currently understaffed. We will return your call as soon as possible.
|
|
PRODUCT DESCRIPTION:
Marketing Planning and Presentation: Student Workbook (extracted from John C. Randall's highly praised publication, Mastering Your Marketing) makes the perfect accompaniment to the McGraw-Hill textbook Marketing 10th edition by Kerin, Hartley & Rudelius (ISBN: 0-07-352993-1).
Edward D. Showalter, Ph.D. an Associate Professor of Business at Randolph-Macon College, who uses the McGraw-Hill textbook for his Marketing Analysis class, worked with John to silhouette this student workbook around his course outline. What they have created is an INVALUABLE CLASS PROJECT WORKBOOK which allows the students to employ their studies and prepare a Marketing Driven Business Plan to be presented for review at the end of the semester.
|
| Our standard returns policy applies to all sales. (see shipping/returns page for details)
Books being returned must be in un-used, re-saleable condition.
|
|
